February 16, 2012
Between #AskAlex and #Elephant (the title of her new single), X Factor winner Alexandra Burke is also winning Twitter today.

Between #AskAlex and #Elephant (the title of her new single), X Factor winner Alexandra Burke is also winning Twitter today.

February 16, 2012
Not at all a terrifying spaz. Not at all.

Not at all a terrifying spaz. Not at all.

December 15, 2011
I think it’s tough for pop stars to properly leverage social media as a device to directly deliver their main commodity—pop songs—to their audience. ROI is such a big deal. They don’t want to give away their main asset without getting something in return. This is why I’m fascinated with a promotion UK X Factor runner-up Diana Vickers is doing through Twitter today. She has an album due out in 2012 and to help build buzz, she’s taken what sounds clearly like a demo track—“Kiss Of A Bullet”—and offered it to anyone, so long as they retweet the download link to the track first. Fans win because their expense is a single tweet—one they can customize even. Vickers wins because it helps her build buzz without forfeiting any of the tracks she might be saving for her 2012 record. While there may not necessarily be any cash-based ROI on this campaign, there isn’t much of an expense either; there is at least the promise of buzz and possibly earned media exposure. That sings volumes for a track that may have otherwise gone unheard.

I think it’s tough for pop stars to properly leverage social media as a device to directly deliver their main commodity—pop songs—to their audience. ROI is such a big deal. They don’t want to give away their main asset without getting something in return. This is why I’m fascinated with a promotion UK X Factor runner-up Diana Vickers is doing through Twitter today. She has an album due out in 2012 and to help build buzz, she’s taken what sounds clearly like a demo track—“Kiss Of A Bullet”—and offered it to anyone, so long as they retweet the download link to the track first. Fans win because their expense is a single tweet—one they can customize even. Vickers wins because it helps her build buzz without forfeiting any of the tracks she might be saving for her 2012 record. While there may not necessarily be any cash-based ROI on this campaign, there isn’t much of an expense either; there is at least the promise of buzz and possibly earned media exposure. That sings volumes for a track that may have otherwise gone unheard.

December 14, 2011
Quitting Facebook and Signing Back Up to Life

I noticed that most people were failing in having basic conversations so I deactivated my Facebook profile sometime earlier this year, in March. Conversations about the weather, about the indiscretions of vague acquaintances had all become preceded by the qualifier, “Did you see on Facebook that…?” My best friends and I suddenly had nothing to talk about, no reason to meet for a coffee, no reason to host dinner parties. I mean, if we were already witnessing each others’ thoughts crystallizing in real-time, then what use was it to meet for coffee? A physical presence amounted to awkward silences. Facebook was stunting actual interpersonal communication.

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December 12, 2011
So This Is Goodbye

via imwithkanye:

mattchew03:

It’s my last night at Gawker, so I wrote a little goodbye post instead of clipping Jon Stewart.

And the mass pilgrimage to BuzzFeed begins…

This really is a remarkable leap for BuzzFeed; I remember using the platform as early as 2008 and then once I got the hang of it, I used it to help a friend’s band go viral and drew attention to my chapbook that came out exactly a year ago. But I’m excited to see what Cherette and the rest of the very talented team has in store because this is definitely the next evolution in journalism: User-generated content that’s not subject to the heavily-vetted curating that dictates (and dampens) cable and traditional print news outlets. Good luck, kids!

April 27, 2011
It’s a bit like a social media colonic, I suppose.

It first started when I decided in a bout of Spring Cleaning that it would be more productive to remove myself from a certain social media platform that tends to monopolize dinner conversations and bar banter all too much these days.

A shocking thing is how many people are suddenly upset when you quietly leave—like you should’ve declared to the world you were leaving the cocktail party and why you were leaving. You guys, the drinks suck. The conversation sucks. And I’m cranky.

One of my best friends—currently teaching in China where her access to the platform is spotty and rare at best—played the Devil’s Advocate and basically told me that perhaps I burned myself out. I admitted as much, although most of it was in the pursuit of promoting personal projects, be they freelance features or Relief Work, after a while, I noticed that the quality of my friendships had suffered. I’m sure I was complicit in that as much as anyone else was.

But many people who I admired and respected have become so habitually lazy and sloppy with maintaining their friendships offline as they did their “personal brands” online. No longer do they know how to ask simple questions like, “How are you?” or “What’s going on?”

Although, I took it another step, I trimmed some hangnails off Twitter; I even shook some dead leaves loose from this Tumblr. And it’s odd, I’m attempting the reverse now, looking through something like Meetup.com to see what other circles of people exist in New York City because surely I can’t be the only one exhausted by the sloppy socialization and social-climbing perpetuated by Facebook?

April 20, 2011
Something about wanting to fall out of touch and privacy and Spring Cleaning, but in no particular order

Not too long ago, I was staring at a constant flood of ridiculous status updates, each trying in vain to one-up the last; I was party to that hysteria; I was fighting a losing battle against aggressive DJs, clueless publicists so wrapped up in themselves they don’t realize that I quit freelancing a year-and-change ago, and too many other people inviting me to crap events.

Competing with all of that was anxiety-inducing. It fragments the way you think. You’re thinking in status updates. You’re trying to be clever all the time. You feel this pressing need to be switched ON, especially if you’re romancing a suitor or potential employer. You’re suffering wildly from that fear of missing out—and for no good reason. Elizabeth Spiers said it best, “Realistically, failing to go to the right party will not affect your professional life, and no excuses you make about “needing” to go will ever convince me otherwise. And if it somehow affects your personal life, you probably need new friends.”

So suddenly you have this artificially-inflated sense of self, that somehow if you have 600+ friends, at least a fourth of them should be paying attention to you, right? It’s an arbitrary number, but the proportion seems right, so why not! And when no one’s paying attention to you, are they sick of you? If you’re scrolling through their photographs and you’re not in them, are you suddenly uncool in their estimation? I mean, I imagine it’s a very microcosmic version of the type of insecurity celebrities must feel every minute of their lives.

It’s even worse when you’re looking at that “600+ friends” count and you tell yourself, “I only really care about 100 of these people and everyone else is a troll.”

And then there was the concern of paying to use a service with information about my life, with no refunds possible. Worse was this: Finding a friend at a party and saying, “Hey! Conversational topics X, Y, and Z!” and having him say, “Oh yeah, I noticed that online and quickly liked it!” Like what the hell kind of conversation is that?

A lot of people blather on about Spring Cleaning and deleting friends you’re falling out of touch with, but I figure I’d just hit the big switch and see who trickles back offline. The best part of this process was having a best friend in Montréal phone me six hours later asking me if I was okay because I had quietly disappeared and I assured her that I was.

When you’re spending your idle time trying to quell the anxiety associated with FOMO, it’s time for a change. Odd was that within a couple days, I was even sleeping better, thinking clearer, and started writing regularly again. Which isn’t to say that I’m in a fight with social media, it’s to say that when something appears to outlive its usefulness for anyone, we shouldn’t continue to use it out of habit, we should probably reassess why we continue to use it.

I’m on here because I enjoy blogging. And I’m on Twitter because I enjoy tweeting at my favorite pop stars.

Also, it’s nice being in the dark about what is happening on a Saturday night because, you guys? The Monday-Friday grind is challenging enough without turning weekend plans into a competitive sport. Also, it’s a great feeling to have a friend ask you what your plans are and would you like to go out for a drink instead of assuming you already had plans because you wrote on a mutual friend’s wall. Who makes plans based on things that they weren’t party to anyway?

January 16, 2011
I’m trying to experiment with the best way to make Quora an efficient part of my daily habits.

I’m trying to experiment with the best way to make Quora an efficient part of my daily habits.